WindMade

The WindMade Label for Product & Services

The WindMade label is now available for diplay on individual products, giving consumers valuable information on the kind of power that went into a product to guide their purchasing decisions.

There are two different versions of the WindMade Product Label:

Wind power share only               Wind power and other renewable sources

 Product label wind only                      Product label wind and RE

(Label example)                           (Label example)

For maximum transparency, both labels display the exact share of RE in the products total electricity footprint (75-100%), as well as the individual certification number and the URL www.windmade.org.

These label designs comply with the US Federal Trade Commission’s Guides for the use on environmental marketing claims.

The WindMade Standard for Products and Services sets out the technical requirements for products to carry the label.

The WindMade Product Label can be applied to all products using a minimum share of 75% of renewable energy in their total electricity consumption, with wind power representing the largest share.  A cradle-to-gate approach was adopted, which means that the label will cover the entire power consumption for all product components, from the extraction of the raw materials all the way to the product leaving the factory gate.

These technical requirements were developed by a Technical Committee consisting of experts from WWF International, Becton, Dickinson & Co., the American Wind Energy Association (AWEA), Climate Friendly, the Gold Standard Foundation, and Vestas Wind Systems. The draft was reviewed by a Corporate Sounding Board and underwent a public consultation process.

From now on, companies can apply for displaying the WindMade label on individual products. To join a group of high-profile pioneers using the label, please contact info@windmade.org or visit our membership page.

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