18/11/11New wind-energy label gains Deutsche Bank support
Deutsche Bank and a handful of other global firms pledged on Friday to get at least 25 percent of their energy from wind.
Companies including Deutsche Bank, the news service Bloomberg and the medical technology firm BD announced they would sign on to a new label, WindMade, which will designate companies that use wind energy.
Full articleAFP
20/11/11Companies sign up to WindMade scheme
Motorola Mobility, Lego, Deutsche Bank and Bloomberg are among the first companies to sign up to use a new trademark to show that they source at least 25 per cent of their electricity from wind power.
Full article (subscription)Financial Times
21/11/11Lego, Deutsche Bank, Motorola Pledging to Obtain 25% Wind Power
Deutsche Bank AG, Lego A/S and Motorola Mobility Holdings Inc. are among 15 companies from 15 industries are getting at least 25 percent of their electricity from wind, or have pledged to do so.
Full articleBloomberg Businessweek
25/08/11Made with Wind Love: WindMade, the Newest Green Biz Label
The label is backed by quantifiable standards and accounting methods to insure consumer transparency.
Green TalkGreen Talk
20/07/11New global labelling system
Over the past fifty years consumers have been able to make purchase decisions guided by labels highlighting whether the product is tested on animals, contains CFCs, is recyclable or fair trade, and now WindMade is bringing energy source into the mix.
SpringwiseSpringwise
14/07/11Intel, Whole Foods lead in green-power purchasing
Chip giant Intel procured over 1,493 gigawatt-hours of renewable energy in 2010. That's according to a survey of over 1,000 companies that was conducted by Bloomberg New Energy Finance...
Intel, Whole Foods lead in green-power purchasingCNET News
16/06/11WindMade label for wind-powered companies debuts in U.S.
WindMade, created in the same vein as the famed trio of arrows in the universal recycling symbol, debuted in the U.S. at a ceremony in New York on Wednesday.
Los Angeles Times - EnvironmentLos Angeles Times
15/06/11Putting a Brand Label on Wind Power
Consumerism—perhaps more than any other factor—has driven the growth of green ideas and policies over the past decade.
Time Blog - EcocentricTIME
28/06/11Vestas announces two global renewable energy studies
The two studies addresses consumer demand, climate change and corporate energy transparency.
VestasVestas
30/06/11Bloomberg speaks to Vestas & PepsiCo about WindMade
Morten Albaek, CMO of Vestas Wind Systems A/S, and David Walker, director of environmental sustainability at PepsiCo Inc., talk about companies making direct investments in wind..
Bloomberg TelevisionBloomberg
10/06/11Henrik Kuffner appointed CEO of WindMade
Henrik Kuffner has been appointed as the first CEO of the newly created WindMade organisation. He took up his position on 1 June 2011..
GWECGWEC
16/06/11MarketWatch video report on WindMade
A new consumer label called WindMade will in the coming months be introduced to consumers... MarketWatch's Sara Sjolin reports.
MarketWatch VideoMarketWatch
16/06/11WindMade consumer label debuts its standard
The wind-energy initiative will encourage companies to invest in wind energy and to display their eco-friendly credentials via the WindMade label.
Business & LeadershipBusiness & Leadership
15/06/11WindMade Label Standard Presented to US Market
The proposed standard requires participating companies to source a minimum of 25 per cent of their electricity demand from wind power...
EONEON Business Wire
15/06/11WindMade companies required to purchase 25% wind energy
Consumer product companies that want to mark their goods with the new "WindMade" label must source a minimum of 25% of their electricity from wind power.
Sustainable BusinessSustainable Business
15/06/11WindMade™ label standard presented to US market
New York City, 15 June 2011: WindMade™, the first global consumer label for companies using wind energy...
Renewable Energy WorldRenewable Energy World
15/06/11WindMade label for companies makes US debut
WindMade, the first global consumer label for companies using wind energy, made its U.S. debut in New York City...
USA TodayUSA Today
15/06/11CNNMoney: Made with wind power, now branded.
The wind power industry unveiled a new standard Wednesday that will qualify products to get its WindMade consumer logo.
CNNMoney CNN
16/06/11Introducing: The new eco label “WindMade” | Reuters
Some eco labels have been useful marketing tools, such as for organic food, but will they work for clean power? The wind energy industry thinks so...
ReutersReuters
03/11/11Vestas Wind Systems receives Wind Energy Advocacy Award for WindMade™
The American Wind Energy Association (AWEA) today presented Morten Albæk, Vesatas Wind Systems, with the 2011 AWEA Award for Wind Energy Advocacy for this year's introduction of the WindMade™ label.
AWEA press releaseAWEA
19/01/11Vestas Wins $1.5 Million Clean Energy Award, Immediately Gives it All Away
The event drawing the most buzz on day two of the World Future Energy Summit was certainly...
Read moretreehugger.com
19/01/11WindMade label identifies products made using wind power
"Fairtrade", "Recycled" and "Not tested on animals" have a new bedfellow -- "WindMade"...
Read morewired.co.uk
20/01/11WindMade Introduces Wind Energy Made Consumer Label For Products
Ever wish you could know what kind of energy was used to make the products you buy? Well, now wind energy...
Read moreThe Huffington Post
27/01/11WindMade products do more than suck air
At the World Economic Forum in Davos, Switzerland, today, there were panel discussions on financial refor...
Read moreAmerican Public Media
24/01/11Winds Of Change: The WindMade™ Partnership
Second in a series on sustainable wind energy, this column focuses on the new, independent not-for-profit...
Read moreThe Daily Beast
28/01/11Winds of Change: Q&A: Vestas Visionary Morten Albaek
In the span of one week, the announcement for the first-ever wind energy label to help consumers identify...
Read moreThe Daily Beast