WindMade

WindMade signs up first Japanese renewables-powered firm

04-06-2013

The WindMade scheme has continued its global expansion, after Ikeuchi Towel became the first Japanese company to qualify for its renewable energy label, confirming that it uses 100 per cent wind power to manufacture its eco-friendly towels.

Based in Ehime in the province of Shikoku, Ikeuchi Towel produces towels, bathrobes and other products made from fairtrade organic cotton and manufactured using renewable energy.
As such, the company qualifies for the WindMade label that provides manufacturers with an independently certified mark if they source at least a quarter of their power from wind turbines.

"At Ikeuchi, we believe in sustainable production, and using the WindMade label is a logical step," said Keishi Ikeuchi, president of Ikeuchi Towel, in a statement. "In this way, we can communicate our commitment to wind power to our customers and stakeholders. We are proud to be the first Japanese company to have been awarded the WindMade label; as a global programme, this will speak to both our consumers in Japan and abroad."

The move is the latest in a long line of environmental commitments from the company, which has sourced 100 per cent of its power from the Noshiro wind farm in Akita in the north of the country since 2002.

Henrik Kuffner, chief executive at WindMade, said the certification represented a further boost to the labelling scheme as it seeks to sign up manufacturers in new geographies.

"WindMade is a global programme, and it clearly appeals to sustainable brands around the world," he said in a statement. "Carrying the WindMade label is fully aligned with Ikeuchi Towel's philosophy as a truly green company. We are delighted to partner with a manufacturer that is completely dedicated to sustainable production processes, and committed to using wind power to minimise its environmental impact."

Ikeuchi is the latest in a line of companies to qualify for the label, which is in the process of being expanded to cover all forms of renewable energy alongside wind.

Bloomberg, Motorola, Lego, and Deutsche Bank have all signed up for the scheme and a host of other high profile brands are understood to be considering carrying the label.

The WindMade scheme has continued its global expansion, after Ikeuchi Towel became the first Japanese company to qualify for its renewable energy label, confirming that it uses 100 per cent wind power to manufacture its eco-friendly towels.